Win the customer's heart

Author: [USA] Dr. Ken Dychtwald / Gao Chunming / Yan Xianning
Publisher:
Publish Date: 2005-01-01
Features: This is a must-read for service industry professionals! Dr. Dychtwald's book is a practical guide for those who are genuinely committed to doing marketing, not just advertising. It not only tells you how to conduct successful marketing but also explains why marketing can be so fulfilling. Whether you are an accountant, massage therapist, lawyer, or gardener in the USA, Europe, Brazil, or Russia, marketing can help you attract more and better business. The book contains hundreds of ideas, and if you try several of them, you are bound to see results. It is more practical and comprehensive. The book introduces various major marketing methods, supported by numerous case studies. Whether you are a newcomer to the service industry or an experienced professional, a big lawyer or a sole proprietor, as long as you read this book, you can achieve successful marketing. Reading this book is an investment: if you spend an hour reading each chapter and take action, you will benefit from it for life.