Easy fund management

Author: Li Yuzhou
Publisher:
Publish Date: 2004-01-01
Features: The core of financial management is the management of funds. Under market economy conditions, since each enterprise has its own unique characteristics, it cannot blindly copy the models or methods of fund management from books or other enterprises. Successful experiences both domestically and internationally have proven that the key to fund management cannot revolve around "financial theory" and adopt a one-size-fits-all approach to determine thinking patterns. Instead, it must be market-oriented, with a focus on "sales," to rationally mobilize and utilize funds, and establish a fund management approach suitable for the enterprise. This book introduces the basic concepts of fund management from this fresh perspective, and it is believed to provide readers with some insights.