Company international operations

Author: Fu Zhengping
Publisher:
Publish Date: 2004-11-01
Features: "International Business Operations" textbook, primarily aimed at promoting and popularizing knowledge of international business management. Most business managers are busy and lack the time to conduct in-depth research on a specific discipline. Therefore, compared to similar domestic textbooks, this textbook strives to highlight the basic characteristics of being concise, clear, and easy to understand in its writing style. In terms of content selection, it mainly focuses on strategic and functional management issues encountered by enterprises in the process of international operations, including international strategic management, market entry strategies, international marketing, global supply chain management, global technology development, joint ventures and cross-cultural management, international human resource management, and international operations of small and medium-sized enterprises. Additionally, the textbook incorporates numerous case studies to make concepts and theories easier to understand and learn. At the same time, it provides detailed analyses of some new business models in international business operations, such as global supply chains and OEM, using new materials and specific hand cases.