Applied Public Relations and Etiquette

Author: Fu Qiongyang Xiuying
Publisher:
Publish Date: 2004-11-01
Features: Preface Public relations first developed as a branch of modern management, but it has long surpassed the boundaries of management. In today's economic and social life, its importance is increasingly evident. Therefore, learning and mastering certain knowledge of public relations is very necessary and beneficial for groups and individuals in modern society. For governments, enterprises, and other types of social organizations, public relations is a management function, a specialized management activity; for individuals, it is an effective tool for guiding daily behavior, adjusting interpersonal relationships, and enhancing social adaptability. Professional public relations practice aims to maintain management in a good state through public relations means, requiring public relations practitioners to have profound theoretical cultivation and rich practical experience. Personal daily public relations activities also require a good grasp of public relations theory and experience. This book is a new work in the field of public relations. Like other public relations textbooks, this book divides the theory and practical knowledge of public relations into two major sections for elaboration. Its novelty lies on one hand in reflecting as much as possible the latest developments in public relations research and practice, and in organically combining the elaboration of public relations theory with the analysis of public relations practice cases; on the other hand, the book intentionally focuses on public relations etiquette and practice to enhance its applicability and broaden its scope, making it suitable not only as a textbook for college students in public relations but also as a reference for business managers and employees. The authors involved in the compilation of this book include university teachers with years of experience in teaching and researching public relations and engaging in public relations practice, as well as high-level executives from enterprises with direct experience in guiding public relations practice. Therefore, this book is both a crystallization of collective wisdom and an excellent combination of theory and practice, strongly ensuring its theoretical depth, practicality, and operability. During the compilation process, the authors also referred to, absorbed, and drew on the research achievements of some domestic and international experts and scholars in public relations, and cited some relevant materials. At the same time, some materials were obtained from the internet. This is hereby stated, and sincere gratitude is extended to the relevant experts and scholars! Ms. Li Yan of China Renmin University Press devoted a great deal of effort to the publication of this book and provided us with significant help. Here, we also express our deep gratitude to her! By the authors, June 2004