Enterprise Growth Strategy

Author: Zhao Xijun et al
Publisher:
Publish Date: 2004-10-01
Features: Harvard Business Review is the iconic magazine of Harvard Business School, founded in 1922. As one of the authoritative journals in the field of management theory and practice, Harvard Business Review has always been committed to discovering and disseminating cutting-edge ideas, perspectives, and methods in the field of business administration. It helps managers continuously update their concepts, broaden their horizons, adapt to changes, and keep pace with the times. Harvard Business Review is widely regarded by readers as one of the "most authoritative, thought-provoking, valuable, and unique" journals in the international management field.
Business managers know well that managing a company is not an easy task. The pressures of the market, employees, costs, profits, capital, and product development—how many companies have escaped one disaster after another and become evergreen trees in the business world thanks to the wisdom of their entrepreneurs? So, are the problems faced by companies truly market-related? Employee-related? Cost, profit, or capital-related? Product development-related? Shareholder pressure-related? Yes, but not entirely. At a deeper level, the problems companies face are survival and development issues. Why can some companies endure hardships and thrive for hundreds of years, while the lifespan of most companies does not exceed 20 years? Why can some companies stand out in competition, rising from obscurity to global prominence, while others, once leaders, become intractable problems? The key lies in the growth strategy chosen by the company during its development process. A reasonable growth strategy not only enables ordinary companies to achieve extraordinary development but can also help struggling companies turn around. On the other hand, an unreasonable growth strategy may lead healthy companies to decline and ordinary companies to get stuck in a rut.
Harvard Business School Press has edited and published this book, Corporate Growth Strategy, which tells readers story after story about the growth strategy choices of successful and failed companies through presenting facts and explaining principles. It also provides a detailed analysis of the underlying truths behind these stories, making it thought-provoking and enlightening. After implementing less-effective downsizing and restructuring efforts, growth has gradually become a new strategy for companies to generate profits and increase stock value. This book proposes a series of new strategies for discovering corporate growth opportunities in competition, such as how to identify merger opportunities, how to pursue diversification, and how to stimulate innovation. The papers selected in this book are highly authoritative and represent the best and most up-to-date works on corporate growth trend theory to date, helping you seize every development opportunity around you.
Main Content:
· Breaking the Mold: Seeking Growth Opportunities
· Value Innovation: The Strategic Concept of Rapid Growth
· Growth Through Mergers: A Fresh Perspective
· Should You Diversify?
· Living Companies
· Making Deals Real: How GE Capital Services Completed Its Mergers
· Capturing the Value of Ancillary Services
· Developing Virtual Value Chains