MBA Operations Management: 2nd Edition

Author: Jack R. Meredith et al. (Auth.), Chen Xi (Trans.)
Publisher:
Publish Date: 2004-11-30
Features: Carefully revised by Professors Jack R. Meredith and Scott M. Schaefer, "MBA Operations Management" has been introduced to Chinese readers. This textbook, which has been widely welcomed by MBA and EMBA students in the United States, is renowned for its unique writing philosophy: it is easy to understand and beneficial to everyone. Unlike many other OM textbooks that claim to be "rigorous" and "comprehensive," this book focuses on new, strategically significant concepts in operations management—such as supply chain management, core competencies, balanced scorecards, and revenue management—while omitting mathematical methods that are not essential for understanding core concepts. It deeply rooted in the unique way of thinking and tools of operations management. The book concisely summarizes their practical experiences and highlights the significant impact of OM knowledge on their career development. With its engaging and accessible approach, it will open up a vast treasure trove of OM for them, while also providing a strong boost to their professional growth.