Marketing Management Consulting Practice

Author: Wang Pu
Publisher:
Publish Date: 2003-06-01
Features: The development of foreign marketing theories is ever-changing, but combining them with the specific conditions and realities of China requires practical application. This book bridges the gap between marketing theories and Chinese marketing practices through professional consulting case studies, exerting a qualitative impact on the improvement of corporate marketing management levels. By providing an in-depth introduction to marketing management consulting work, the book enables readers to understand and learn the skills and consulting methods of marketing management. Based on a certain level of professionalism and theory, the book emphasizes practicality and operability, and through numerous cases, it fully demonstrates the application and development of modern marketing management theories in practice, offering valuable reference for management consultants and marketing management personnel in enterprises.