Marketing Management

Author: Zhang Yongjun
Publisher:
Publish Date: 2004-07-01
Features: This book is the crystallization of the editor's long-term research on marketing management theory, adhering to the principles of practicality and easy-to-understand language. It provides an in-depth and accessible introduction to the knowledge system of marketing management, covering market environment analysis, target market selection, market positioning, and marketing strategies. The book is suitable for those working in marketing-related fields. In terms of writing style and format, it is consistent with the other books in the series. The book consists of ten chapters, each comprising two parts: knowledge introduction and case studies. Each chapter is self-contained and can address various problems encountered in the process of marketing management.