Construction enterprise management and operation

Author: Editorial Committee of Modern Transportation Distance Education Textbooks
Publisher:
Publish Date: 2004-08-01
Features: This book takes the operating environment, management philosophy, and business strategy as the leading elements, closely aligns with the planning, organizing, and control functions of management to thoroughly elaborate on the business management of construction enterprises, ultimately concluding with institutional innovation in modern enterprises. In terms of content and depth, it strives to provide theoretical explanations as well as practical applications, with concise and clear language. As a textbook for highway engineering management majors in higher education institutions and a reference for senior management personnel in construction enterprises, this book highlights content in areas such as corporate strategic management, forecasting and decision-making, planning and control, operating environment, and modern corporate systems. It aims to enhance the systematicity and unity of construction enterprises' business operations and management, striving to overcome current issues in higher education institutions where management control is emphasized over business operations, technical organization over economic and personnel organization, and project management over overall corporate strategy. It seeks to comprehensively summarize the theory and practice of construction enterprise management under the socialist market economy system, reflect the theoretical awareness and practical management methods that construction enterprises need to establish, and innovate in addressing prominent issues faced by the development of the construction market and the practical operations of construction enterprises.