Ready-to-wear brand and product planning

Author: Zhuang Lixin
Publisher:
Publish Date: 2004-01-01
Features: This book is rich in illustrations and intuitive, with systematic and highly professional discussions. It can serve as a textbook for the ready-to-wear brand and product planning course in higher fashion education; it is also a reference tool and resource for professionals engaged in fashion brand planning and ready-to-wear product planning, as well as for fashion technicians, managers, and marketers. Based on the rapid development and self-improvement that the Chinese fashion industry is bound to face, this book thoroughly analyzes the principles and patterns of ready-to-wear brand establishment, target market definition, environmental analysis and trend information, ready-to-wear brand style and concept design, overall clothing design, ready-to-wear category structure and launch, among other aspects, surrounding the procedures and principles of "ready-to-wear brand and product planning." It aims to provide readers with a practical and efficient way to systematically understand the concepts, processes, and methods of modern ready-to-wear brand and product planning, embodying the of combining practicality with applicability. This book is rich in illustrations and intuitive, with systematic and highly professional discussions. It can serve as a textbook for the ready-to-wear brand and product planning course in higher fashion education; it is also a reference tool and resource for professionals engaged in fashion brand planning and ready-to-wear product planning, as well as for fashion technicians, managers, and marketers.