Marketing Project Management (Marketing Planning Series)

Author: Wang Yachao
Publisher:
Publish Date: 2002-02-01
Features: This book consists of two parts. The first part introduces the basic knowledge of project management, including project identification, project risk, project planning, project management, and project quality management. The second part takes typical marketing activities as examples, such as market research, new product development, advertising planning, and the new technologies and methods in today's marketing, including franchising, CRM customer relationship management, and online marketing. It elaborates on how these activities should be carried out according to the theories and methods of project management. This book can help marketing professionals improve their work efficiency and performance.