Marketing credit risk and control

Author: Zhang Jian
Publisher:
Publish Date: 2002-05-01
Features: Struggling to expand sales through credit sales while worrying about continuously increasing accounts receivable? Relying on salespeople to expand customers, but customers become their personal resources? Concerned about the credit level in society but lacking corresponding monitoring mechanisms? "Marketing Credit Risk and Control" offers you the golden key to avoid marketing risks. This book introduces how to prevent, control, and resolve marketing credit risks from aspects such as the analysis of the causes of enterprise marketing credit risks, the establishment and management of customer files, the analysis and evaluation of customer credit, the tracking and guarantee of contracts, and the management of accounts receivable. It will undoubtedly provide reliable assistance for enterprise marketing credit management.