Corporate Culture: Defeating the Enemy Without Fighting (New New Management Series): Defeating the Enemy Without Fighting

Author: Li Zonghong
Publisher:
Publish Date: 2003-01-01
Features: The driving force of human behavior is composed of two major motivations: the self and the superego. Management systems are designed to activate and leverage the self-motivation, while corporate culture is meant to activate and utilize the superego motivation. Through numerous positive and negative case studies of corporate culture confrontations and research on relevant theories of corporate culture in both Chinese and Western management circles, this book proves the truth that cultural superiority leads to corporate success. Although corporate culture is intangible, it has successful experiences. From corporate image to corporate strategy and business philosophy, from shaping corporate beliefs, values, and cohesion to fostering innovation capabilities and teamwork spirit, this book provides a comprehensive and highly operational set of methods for establishing and improving corporate culture. It includes the most successful cultural types of Chinese and Western enterprises, enabling you to understand yourself and your competitors in the intangible confrontation of corporate culture, ensuring victory in every battle.