Enterprise Crisis Management (Manager's Wisdom Treasury)

Author: Zhu Yanzhi
Publisher:
Publish Date: 2003-02-01
Features: The importance of crisis management is recognized, but unfortunately, most enterprises currently lack crisis management mechanisms. Neither technical colleges nor universities offer courses on "Corporate Crisis Management." Therefore, the book "Corporate Crisis Management" was written, hoping to play a role in academia by throwing a stone to attract jade, and to jointly build a safe system for enterprises. Any negligent enterprise in crisis management may be severely impacted by crises at any time. Additionally, if an enterprise fails to self-examine, take the crisis seriously, and implement crisis management after it occurs, it will certainly not be granted any crisis exemption simply because a crisis has already broken out. Crisis management can be defined as: a planned, organized, and systematic approach to resolving crisis factors before a corporate crisis erupts, and after the crisis breaks out, employing rapid and effective methods to transform the enterprise from danger to safety.