Core customer relationship management

Author: (English) Burnett K
Publisher:
Publish Date: 2002-08-01
Features: Knowledge, especially customer relationship knowledge, is currently an important content that can enhance corporate value. The pioneers of the internet revolution are not those that measure their performance in terms of profit but in terms of the breadth of their customer database. Their ability lies in mining customer information. By 2002, companies worldwide will spend more than 5 billion pounds on new customer relationship management application software. 55% of companies plan to review sales and marketing systems within 12 months; 30% will purchase new systems, and 22% will upgrade systems. However, software purchases only account for 25% of the cost. A significant portion of the cost and risk occurs during the implementation process, especially concerning your core customers. Ken Burnett's book accurately addresses how to correctly implement core customer relationship management.