McKinsey Managers' Strategy

Author: Tian Fangmeng
Publisher:
Publish Date: 2002-10-01
Features: "The McKinsey Knowledge Hub" embodies the essence of McKinsey's thinking methods and combines a wealth of recent case studies from business enterprises. The series consists of three volumes: "McKinsey Decision-Making Methods," "McKinsey Marketing Methods," and "McKinsey Managerial Strategies." Through 60,000 words in three volumes, "The McKinsey Knowledge Hub" attempts to bridge the gap between Chinese managers and Western business concepts.