News Turmoil -- Operational Record of Nanfang Dushibao: Operational Record of Nanfang Dushibao

Author: Dongfang Yuan
Publisher:
Publish Date: 2002-10-01
Features: A vivid MBA textbook on the operation of China's newspaper industry. For the first time, it clearly points out that China's newspaper industry has entered the era of operation; For the first time, it interprets the secrets of the business operations of the Southern Metropolis Newspaper; For the first time, it describes the business operations of the newspaper with the style of reportage; For the first time, it boldly dissects the "living peacock" while striving not to harm its life; For the first time, it reveals the miracle of one newspaper serving two central cities; For the first time, it presents a panoramic view of the "Shenzhen Ban Event"; For the first time, it discloses the behind-the-scenes of the major battle in Guangzhou's newspaper industry competition for real estate advertising. With numerous negotiation cases between enterprises and newspapers, it narrates the vibrant journey of the Southern Metropolis Newspaper, centering on operation, and tells the legendary transformation of the competitive landscape of Guangdong's newspaper industry.