Holistic Marketing

Author: Wu Botian
Publisher:
Publish Date: 2003-11-01
Features: Combining the thinking of the new economy with traditional Chinese strategies is the most important feature of "Holistic Marketing." In reality, it elevates traditional Chinese strategies through the thinking of the new economy. This makes holistic marketing a blend of creativity and strategy, with a broad vision, innovative and practical, and strong market combat value. The book is rich in case studies, with 90% being fresh cases from China in the past year, demonstrating the rapid progress of local marketing. With China's entry into the WTO and the arrival of the Asia-Pacific century, China is becoming the engine of the global economy and the most competitive market. The abundant marketing practices in China are fertile ground for the original creation of Chinese marketing theories.