Marketing Management -- Seven Core Management Techniques: Seven Core Management Techniques

Author: Li Shaohua
Publisher:
Publish Date: 2003-07-01
Features: This book is part of the Marketing Execution Series titled "Seven Core Management Techniques for Marketing Managers." It is divided into seven chapters and three appendices, covering topics such as market analysis and marketing strategy formulation techniques, sales target management and marketing expense budgeting techniques, distributor management and motivation techniques, customer management and customer relationship building techniques, sales credit management and accounts receivable collection techniques, and more. The book is comprehensive, well-documented, illustrated, and presents clear and concise explanations. It is highly practical, scientific, and serves as a valuable reference for marketing professionals.