Alliance Advantages -- New Form of Enterprise Competition in the 21st Century

Author: Chen Yao
Publisher:
Publish Date: 2003-03-01
Features: This book first proposes the overall viewpoint and understanding that "strategic alliances are essentially a form of capability organization" based on a comprehensive review of various concepts of strategic alliances, classifications of strategic alliances, and theoretical research on strategic alliances. It then discusses the basic connotations of competitive advantage and sustainable competitive advantage, among other topics.