Maximize Profit: A Customer-Centric Approach

Author: Zhang Zhiqiang
Publisher:
Publish Date: 2003-12-01
Features: This book is a comprehensive guide on customer relationship management. From changing customer attitudes to building relationships with customers through the Internet, from identifying target customers to enhancing customer loyalty, the book provides detailed guidance. It extensively explores successful cases of Asian companies implementing customer relationship management, extracting key factors for successful CRM implementation from a practical perspective, which holds special reference significance for Asian enterprises.