Haier people overseas

Author: Haier Group Enterprise Culture Center
Publisher:
Publish Date: 2007-02-14
Features: The book includes over 80 articles, telling the stories of Haier employees who have embarked on entrepreneurial journeys overseas. It records the stages of Haier's diversified strategy, internationalization strategy, and the ongoing global strategy, capturing the efforts of Haier people in achieving their goal of creating world-renowned brands abroad. The authors are employees from various frontlines of Haier, including managers and ordinary operators, covering fields such as R&D, manufacturing, sales, after-sales service, logistics, testing, and equipment. The stories take place across the globe. From different perspectives, they (reproduce) the successes, achievements, and lessons learned from failures in Haier's journey to becoming a world-renowned brand. By reading this book carefully, you can feel the footsteps of Haier people's struggles overseas: R&D personnel seeking international benchmarks to develop high-level products; manufacturing personnel learning advanced, refined, and efficient production methods from leading companies and applying them to actual production; sales personnel conducting thorough market research at the terminal level and collaborating with R&D to develop products that meet local user needs; after-sales service personnel transitioning from pure after-sales service to proactively understanding user complaints and resolving them promptly; logistics personnel recognizing the importance of speed in today's society; quality personnel strictly ensuring product quality and formulating solutions based on localization characteristics. By weaving these articles together, you can experience how Haier's internationalization and globalization have swept across the entire process like a wave!
The book includes over 80 articles, telling the stories of Haier employees who have embarked on entrepreneurial journeys overseas. It records the stages of Haier's diversified strategy, internationalization strategy, and the ongoing global strategy, capturing the efforts of Haier people in achieving their goal of creating world-renowned brands abroad. The authors are employees from various frontlines of Haier, including managers and ordinary operators, covering fields such as R&D, manufacturing, sales, after-sales service, logistics, testing, and equipment. The stories take place across the globe. From different perspectives, they reproduce the successes, achievements, and lessons learned from failures in Haier's journey to becoming a world-renowned brand. By reading this book carefully, you can feel the footsteps of Haier people's struggles overseas: R&D personnel seeking international benchmarks to develop high-level products; manufacturing personnel learning advanced, refined, and efficient production methods from leading companies and applying them to actual production; sales personnel conducting thorough market research at the terminal level and collaborating with R&D to develop products that meet local user needs; after-sales service personnel transitioning from pure after-sales service to proactively understanding user complaints and resolving them promptly; logistics personnel recognizing the importance of speed in today's society; quality personnel strictly ensuring product quality and formulating solutions based on localization characteristics. By weaving these articles together, you can experience how Haier's internationalization and globalization have swept across the entire process like a wave!
This is a book that reflects Haier's development journey overseas. The persistent Haier people are working hard worldwide to ensure that the Haier brand blooms brilliantly in every corner of the globe. This book is a witness to Haier's global journey and also the best embodiment of Haier people's "creating resources, gaining global reputation." Creating a world-renowned brand is not an unreachable dream. As long as you work steadily, step by step, the goal can definitely be achieved!