Win in China---Traditional Culture and Modern Business Management

Author: Li Gengqi
Publisher:
Publish Date: 2007-01-31
Features: Historian Li Gengqi, with deep dedication to researching the intrinsic connection between traditional Chinese culture and modern business management, has summarized a set of management strategies worth modern entrepreneurs learning from by delving into the profound traditional classics and vast history. Combined with essential analyses of practical corporate case studies, this book offers strong practical guidance on how to draw upon and apply the essence of traditional culture in modern management to genuinely develop corporate soft power. Professor Li Gengqi, with his extensive knowledge and scholarly yet pragmatic style, extracts the essence and wisdom of traditional Chinese culture, closely aligning with the pulse of modern business management, meticulously studies the intrinsic correlations, and provides concise analyses of the strengths, weaknesses, successes, and failures in actual corporate operations. Reading this book can inspire reflection on inheriting the essence of culture and also serve as a catalyst for innovating business ventures.