Organizational Behavior (English Edition · 4th Edition of the Original Book) (Refined English Textbooks for Economic Management in Higher Education)

Author: Gerald Greenberg (USA)
Publisher:
Publish Date: 2006-12-31
Features: Compared to similar organizational behavior textbooks abroad, this book is concise and to the point, making it more suitable for beginners. The book consistently integrates the balance of research, theory, and practice, enabling readers to "learn by doing." At the beginning of each chapter, the author presents learning objectives and three reasons for studying the chapter, helping readers quickly grasp the key points. Subsequently, the author uses vivid methods such as opening cases, successful practices, corporate case descriptions, and explanatory diagrams to allow readers to grasp the content more easily. This book is not a mere of comprehensive knowledge but provides a concise overview of the essence of theory and practice in this field. It focuses on introducing essential basic concepts and practical scenarios, serving as a guiding tool. It is an excellent introductory textbook for "Organizational Behavior," characterized by being comprehensive yet not overwhelming, rigorous yet not obscure, lively yet not superficial. The discussions are not only detailed but also engaging. The new edition includes many new topics, introducing the latest knowledge in this field. The integrated case study is also a new feature in the new edition, demonstrating how various concepts of organizational behavior are applied in a complex organizational context and their interrelationships. This book is suitable for undergraduate and graduate students in management or related fields, MBA students, and managers and supervisors in corporate training programs. Students of management or organizational behavior can use this book as an introductory textbook.