McDonald's Standard Management Manual

Author: Ye Suzhen
Publisher:
Publish Date: 2007-02-01
Features: McDonald's founder Ray Kroc said that only by standardizing and persistently adhering to standards can chain stores ensure success. McDonald's, which started as a fast-food restaurant serving passing truck drivers, rapidly grew into the leader of the global fast-food industry. Its greatest key to success lies in decades of standardized management. This book deeply explores eight aspects of McDonald's internal operational standardization: the core concept of standardization, brand standardization, service standardization, quality standardization, management standardization, talent training standardization, franchising standardization, and exceptional situation standardization. It systematically and comprehensively analyzes and summarizes the key factors behind McDonald's success. The success experience of McDonald's standardized management is worth learning and referencing by all enterprises in our country, especially retail and catering businesses. McDonald's has shown us a timeless taste, service, and American culture through this standardized production method. This book can serve as both a textbook for standardized management and a training manual for execution, learning, or reference.