Persuasion - The Art of Getting What You Want - From the Bestselling Global Library

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Publish Date: 2007-01-01
Features: Did you know? The outcome of a persuasive event is often determined before you even speak. In business, persuasion is a key element in many aspects of sales, marketing, and negotiation. This book reveals the most effective techniques in the art of persuasion for today's business professionals. While primarily focused on the business realm, these persuasion principles can also be easily and successfully applied to your personal life. In this book, teaches you how to apply proven persuasion principles in common business challenges. Here, you will find:
- A step-by-step illustration of the entire persuasion process;
- A set of persuasion tools and a blueprint for how to use them;
- Seventeen specific persuasion strategies tailored for lightning-fast speaking;
- A persuasion equation;
- Six persuasion principles;
- Thirty-day steps to becoming a persuasion expert.
This book supports its theories with compelling scientific evidence, citing insights from renowned brain scientists, psychologists, and influential high-level professionals. It uses numerous persuasion examples from sales, ad copywriting, advertising, negotiation, and personal interactions to show you how to guide your audience toward the desired outcome with simple, step-by-step methods. If you have already succeeded, you may have unknowingly used some of these persuasion techniques. However, this book will guide you to a significant leap in your persuasion skills. Imagine how successful you could be once you learn how to strategically and methodically overcome natural barriers, enhance receptiveness and willingness to accept, and steer the situation toward the right outcome—the outcome you desire.