New Concept in Art Design -- Brand, Label, Envelope, Letter Design

Author: Zheng Jun
Publisher:
Publish Date: 2002-03-01
Features: As China's interactions with the world become increasingly frequent and our lives and work gradually integrate into the international order, we are realizing more and more that the packaging of companies, enterprises, and our own identities is gaining greater importance from both external and internal perspectives. Product promotion, image brochures, letterhead and envelope design, business card design, layout design—these everyday items are all about shaping and presenting our personal and corporate identities. In the field of graphic design in China, these aspects were not given sufficient attention for a considerable period after the reform and opening-up, extending well into the 1990s. With the development of the 21st century, China's rapid economic growth has brought immense business opportunities and vitality to both the economy and culture, leading to shifts in business and design concepts. At the same time, we have come to realize how vast the field of design is, permeating every corner of our lives. In these seemingly ordinary things, international design has innovated in the shapes, sizes, and materials of graphic design, with the use of new materials and technologies leaving us in awe. On limited layouts, through effective methods that are both engaging and exciting, these works fully showcase the naturalness and perfection that are pleasing to both the eye and touch. The international graphic design showcased in this series of books, with its popular trends and design methods, is like a refreshing breeze that invigorates the field of Chinese graphic design. Under the favorable circumstances of China's entry into the WTO, we hope that the Chinese graphic design community will catch up quickly and create works suitable for the Chinese market, with distinct personalities and fresh design styles.