Man-Made Heroes -- 14 Power Forces Influencing China's Real Estate

Author: Ni Jinrong et al.
Publisher:
Publish Date: 2005-01-01
Features: They claim land and build houses, they accumulate wealth, they change cities, and they influence lives! China is entering an era of large-scale real estate development. As long as you believe in the sustained growth of China's economy, this is also an era where feudal lords of the real estate industry are born. Whether you accept it or not, large, group-oriented developers will dominate China's real estate market. For consumers, this might mean something good—large companies will inevitably focus on brand building.
Beijing Youth Daily's Guangsha Times published Land Creates Heroes, selecting 14 real estate enterprises. The vast majority of them have already begun their national strategic layout. In 2004, the combined sales of these companies could surpass the 80 billion yuan mark. Calculated against China's real estate sales of 760 billion yuan in 2003, these companies' sales would account for nearly one-tenth of the total market share.
Of course, the 14 protagonists in this book are not just included because of their companies. In China's real estate industry, there are many companies larger than theirs. The selection of these individuals is not only due to the scale and influence of their companies but also because they possess unique personal characteristics and distinctive management philosophies.