Author: Zhu Xiaoming
Publisher:
Publish Date: 2007-01-01
Features: "Sports Marketing II" is the sequel to "Sports Marketing." The book is divided into three parts. The "Corporate Chronicles" section continues the style of "Sports Marketing," introducing classic cases of corporate sports marketing. The "Stadium" section focuses on major sports events in China, such as the 10th National Games, "Real Madrid in China," and the "China Open," providing insights into their impact and outcomes. The "Elite Gathering" section introduces influential figures in sports marketing, including both corporate leaders and media professionals in the field.
Sports Marketing 2
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