Cooperative Sales (How to Gain Competitive Advantage in Sales): How to Gain Competitive Advantage in Sales

Author: Tony Alessandra
Publisher:
Publish Date: 2006-09-01
Features: Sales are the key to the survival and development of a business, and also an extremely challenging task. In some people's eyes, sales are unpredictable and non-replicable, making many people fearful of it. However, many believe that sales only require good communication skills, the ability to speak persuasively, and strong psychological resilience to succeed. Regardless, sales have caused many salespeople to fall into endless frustration and pain, unable to escape. How can sales become a simple and enjoyable thing? Collaborative Selling points salespeople toward a bright path to success. It starts from the customer's perspective, establishing long-term cooperative and mutually beneficial relationships with customers through the six steps of "Selection," "Connection," "Exploration," "Collaboration," "Confirmation," and "Guarantee" of collaborative selling. Whether you are a sales novice or an experienced professional, you will discover that the innovative sales concepts presented in this book will elevate your sales skills and performance to a new level. When these techniques become your instinct, you will also find that sales are as simple and enjoyable as driving, propelling you swiftly along the path to success and happiness in life! Collaborative Selling points salespeople toward a bright path to success. It starts from the customer's perspective, establishing long-term cooperative and mutually beneficial relationships with customers through the six steps of "Selection," "Connection," "Exploration," "Collaboration," "Confirmation," and "Guarantee" of collaborative selling. Whether you are a sales novice or an experienced professional, you will discover that the innovative sales concepts presented in this book will elevate your sales skills and performance to a new level. When these techniques become your instinct, you will also find that sales are as simple and enjoyable as driving, propelling you swiftly along the path to success and happiness in life!