The Jingdezhen Ancient Kiln Folk Customs Expo Area, referred to as the Ancient Kiln Folk Customs Expo Area, is a tourist attraction located in Changjiang District, Jingdezhen City, Jiangxi Province, covering an area of 83 hectares.
The Jingdezhen Ancient Kiln Folk Customs Expo Area is the only national 5A-level tourist attraction in the country themed on ceramic culture. It is also a national tourism standardization demonstration scenic area, a national-level intangible cultural heritage productive protection demonstration base, a national cultural industry demonstration base, a national patriotism education demonstration base, a national primary and secondary school patriotism education base, and a national science popularization education base. Within the scenic area, the following are protected and passed down: the Zhen Kiln (which holds the Guinness World Record as "the world's largest wood-fired porcelain kiln"), a Major Historical and Cultural Site Protected at the National Level; Mingyuan (a complex of ancient buildings from the Ming Dynasty); and the national-level intangible cultural heritage items—Jingdezhen handmade porcelain-making techniques and Jingdezhen traditional porcelain kiln workshop construction techniques.
On April 11, 2013, the Jingdezhen Ancient Kiln Folk Customs Expo Area was approved as a national AAAAA-level tourist attraction by the National Tourist Attraction Quality Grade Evaluation Committee, becoming the first national AAAAA-level tourist attraction in Jingdezhen City.
In August 2025, some netizens reported that while taking photos at check-in spots at certain attractions in Jingdezhen, they were unknowingly captured on camera by others' livestreams. After unaware tourists appeared on camera, viewers in the livestream would also comment on the tourists' appearance, behavior, and so on. On August 6, staff at the Jingdezhen Ancient Kiln Folk Customs Expo Area stated that staff from a hotel inside the scenic area were indeed livestreaming on site, and that they would immediately report the situation and have the streamers point their cameras at unoccupied areas. Lawyers stated that if the infringement causes relatively significant losses or persists, affected parties may assert tort liability through legal channels and demand compensation for losses.