Advertising People Face-to-Face - Dialogue with Song Zhiming, Su Xiong, Peng Dexiang

Author: Zhang Lijun
Publisher:
Publish Date: 2007-01-01
Features: If Omnicom has made some achievements in Greater China, it should be credited to the many Omnicom people who joined the company because they love this industry, believe in Omnicom's values, and respect Omnicom's culture. Whether their tenure was long or short, they all made significant contributions to Omnicom's growth. Making the right decision doesn't guarantee success. If individuals don't work hard or put in effort, they will never reap success. No pain, no gain. There are no shortcuts to success in this world. Behind every successful person, there is a story of hard work and sacrifice. The author of this book hopes to compile some simple guidelines from Su Xiong's experience as a reference for everyone, to help them make better, faster, and more reasonable decisions in the workplace, so that everyone can seize opportunities and lead a more fulfilling life. Song Zhiming, Su Xiong, and Peng Dexiang, three of China's top advertising figures, gather in this book for a "Hua Shan Debate": What is behind their success? What are the secrets of their leadership? How is their creative world different? This book offers exclusive interviews with three advertising industry pioneers, sharing their remarkable journeys in advertising.