Mass Communication Teaching Material

Author: Lu Chunyan, Zhang Hongzhong (editors)
Publisher:
Publish Date: 2007-01-16
Features: The history of Chinese film and television development shows that, although film and television are typical imports, Chinese film and television is not a translation of Western film and television but rather has distinct Chinese cultural characteristics. This is because film and television are not just a technological industry but also aesthetics and art. While technological means do not have boundaries of nationality or country, aesthetics and art do have clear national characteristics. Therefore, the history of film and television art entering China is also the process of its gradual localization. Whether Chinese film and television can achieve the position it deserves in the world depends on whether it has developed an artistic style with national characteristics. Chinese culture is long-standing, profound, and rich, with strong vitality and broad inclusiveness. The development of Chinese culture is a history of continuously absorbing foreign cultures and creating new cultures. Absorption is for creation, not to replace our inherent culture, so how to absorb becomes a fundamental issue. We believe that absorption must be based on the aesthetic psychology of the nation, seeking the integration of foreign and local cultures, and activating local culture through foreign culture to make it more vibrant. Film and Television Art: A Foundational Course aims to take Chinese aesthetics as its foundation to observe the development of Chinese film and television art, summarize its successes and failures, and contribute to the establishment of a Chinese film and television aesthetics system. The book includes chapters such as Introduction, Mass Communicators, Content of Mass Communication, Mass Communication Media, Effects of Mass Communication, and Mass Communication and National Development.