School Strategic Marketing - How to Build a School with Influence

Author: (English) Davis, (English) Allison, translated by Wu Zhigong
Publisher:
Publish Date: 2007-01-01
Features: To cope with increasingly complex environments and meet the personalized and diverse needs of learners, schools must actively, proactively, and efficiently engage in marketing activities to communicate their goals, values, and product offerings to students, parents, faculty, and the broader community. This book explains the characteristics and scope of strategic marketing in schools, as well as the concepts and strategies for creating strategic goals, conducting strategic market analysis, and implementing strategic marketing operations. It skillfully integrates these ideas into the school environment, engaging readers in an tangible way to help them absorb valuable insights and gain the "secrets" of running and developing schools.