Unsinkable Ship - Philosophy of Enterprise Survival

Author: Deng Zhenghong
Publisher:
Publish Date: 2007-01-01
Features: This book uses vivid stories and typical cases, combined with the author's accumulated thoughts and survival insights during the research on future survival management of enterprises, to elaborate on nine aspects—strategy, crisis, change, philosophy, habits, employees, competition, market, and responsibility. Under the trend of global economic integration and the highly uncertain competition in the future, it explains how enterprises can survive, develop, and endure. Planning meticulously, winning the battle from a distance. Survival is the origin point of all business propositions. If the survival issue of an enterprise is thoroughly considered, the operation of business management will be smooth and effortless. It not only allows enterprises to actively live in the present but also enables them to stride freely toward the future with ease! Survival is a very practical discipline, both long-term and immediate, for both enterprises and employees. This book uses vivid stories and typical cases, combined with the author's accumulated thoughts and survival insights during the research on future survival management of enterprises, to elaborate on nine aspects—strategy, crisis, change, philosophy, habits, employees, competition, market, and responsibility. Under the trend of global economic integration and the highly uncertain competition in the future, it explains how enterprises can survive, develop, and endure.