Author: None
Publisher:
Publish Date: 2007-01-01
Features: As the leading players in the home appliance retail industry, Gome and Suning are fierce competitors. They employ different operational strategies yet have both achieved tremendous success. This book provides an in-depth comparison and analysis of these two giants, examining aspects such as store location and planning, logistics distribution, pricing strategies, customer service, marketing models, and chain expansion, uncovering the secrets behind their success in the home appliance retail sector.
Suning and Gome - Sales Strategies and Chain Tactics of Two Major Home Appliance Retail Giants in China
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