Swatch - A Lifetime with a Watch

Author: Li Zi
Publisher:
Publish Date: 2007-02-01
Features: Swatch is a special word. The letters "S" and "W" not only represent the Swiss origin of Swatch watches but also imply "Secodwatch" (second watch). Swatch is also a special name. Behind it, it is not just a watch and an artwork, but also a concept, a fashion, an art, and a culture. This book tells the proud history and interesting stories of Swatch, but what makes it even more exciting is that it collects nearly 150 classic Swatch watches and presents these captivating pieces one by one before your eyes, allowing you to not only marvel involuntarily but also truly feel—"The only constant for Swatch is constant change."