Photoshop CS2 Advertising Design Art (2CD)

Author: Lei Bo
Publisher:
Publish Date: 2006-05-01
Features: This book starts with the design principles of graphic advertisements, the theoretical knowledge of advertising creativity, and the expressive methods of advertising creativity. It elaborates in detail the application secrets of design elements such as illustrations, color, and text in advertising design. Through 39 outstanding design examples, it comprehensively demonstrates how to use Photoshop to create highly creative advertisements. By reading this book, readers can not only enhance their creative skills but also master the methods and techniques to design rich in meaning and distinctive in creativity using Photoshop. The book comes with 2 CDs. CD A contains the examples and source files from the book, as well as brush and action resource files. CD B includes a complimentary Photoshop beginner multimedia tutorial. The content of this book is comprehensive, with abundant examples, making it highly suitable for advertising design professionals. It can also serve as a reference book for Photoshop users to improve their creative and design skills, and as a teaching material for advertising design majors in higher education institutions.