Flash Professional 8 Animation Design Bible: Commercial Ads and Opening Titles (with CD-ROM)

Author: Chen Wei
Publisher:
Publish Date: 2006-04-01
Features: This book combines theory and practice, providing an in-depth exploration of methods and techniques for creating commercial advertisements and opening sequences using Flash through numerous case studies. It covers theoretical knowledge of commercial advertisement and opening sequence production, interactive animation creation in Flash, and the design and production of various types of advertisements such as public service announcements, shampoo advertisements, discount advertisements, real estate advertisements, TV personality column opening sequences, website opening sequences, game opening sequences, and promotional opening sequences. All the cases in the book are co-designed by professional original designers and animation production personnel. The commercial advertisements and opening sequences featured in the book have unique script concepts, exquisite visuals, and strong visual appeal. Additionally, the book comes with a companion CD containing the materials and case files used in the book, along with a 3-hour multimedia tutorial on Flash Professional 8 for beginners. The book's examples are beautifully crafted, with thorough explanations, making it highly practical and instructional. It is particularly suitable for a wide range of advertising professionals and Flash animation enthusiasts to learn from, and can also serve as an ideal textbook for relevant social training classes. This book combines theory and practice, providing an in-depth exploration of methods and techniques for creating commercial advertisements and opening sequences using Flash through numerous case studies. It covers theoretical knowledge of commercial advertisement and opening sequence production, interactive animation creation in Flash, and the design and production of various types of advertisements such as public service announcements, shampoo advertisements, discount advertisements, real estate advertisements, TV personality column opening sequences, website opening sequences, game opening sequences, and promotional opening sequences. All the cases in the book are co-designed by professional original designers and animation production personnel. The commercial advertisements and opening sequences featured in the book have unique script concepts, exquisite visuals, and strong visual appeal. Additionally, the book comes with a companion CD containing the materials and case files used in the book, along with a 3-hour multimedia tutorial on Flash Professional 8 for beginners. The book's examples are beautifully crafted, with thorough explanations, making it highly practical and instructional. It is particularly suitable for a wide range of advertising professionals and Flash animation enthusiasts to learn from, and can also serve as an ideal textbook for relevant social training classes.