Contemporary Microeconomics (8th Edition)

Author: (USA) Bradley Schiller; Translated by Dou Jianmin et al.
Publisher:
Publication Date: 2003-07-01
Features: Everyone holds high hopes for the 21st century. Many expect the emergence of an information superhighway composed of fiber-optic cables and satellites to change the way we communicate, travel, work, and entertain. Educators predict that virtual classrooms and e-books will replace university campuses and paper books. Remote access, video conferencing, and distance teaching will eventually eliminate the need for classroom instruction and office hours. Everyone hopes to board the "electronic express train" before it departs. This is an excellent contemporary microeconomics textbook with high readability, hailed as "the book American students are truly reading." The author explains economic principles in simple language, with vivid examples and a question-and-answer approach. By directly quoting and analyzing original texts from newspapers and magazines, inserting cartoons, and including graphs with data comparison tables, the author closely connects the fundamental economic theory found in virtually every economics textbook to the contemporary real world. The book uses economic theory to explain real-world phenomena and employs real-world practices to further reinforce the understanding of economic theory. The extensive use of the "Internet" is another of the book's "contemporary relevance."