Insurance marketing

Author: Zhang Jinping, Editor-in-Chief
Publisher:
Publish Date: 2006-12-01
Features: This book combines the actual situation of China's insurance market to elaborate on and introduce the principles and practices of insurance marketing. The book is divided into two parts: the theoretical part and the practical part. The theoretical part explains the basic principles of insurance marketing, opportunity analysis in insurance marketing, selection of target markets for insurance, etc.; the practical part introduces the business processes of underwriting, risk assessment, and claims handling.