Marketing class on Monday morning

Author: (English) Hattan, Li Xiao, Wu Leiping, Wang Lina (translators)
Publisher:
Publish Date: 2006-05-01
Features: Marketing enables readers to understand the fierce market competition rules, and the brainstorming of new thinking focuses readers on perfect business strategies. The key to success lies in planning, and marketing starts with planning. The weekly marketing course supercharges your marketing concepts, and the continuous 10 weeks will make you an outstanding, top-tier marketing manager! Marketing planning is crucial for the success of any organization. Only by conducting marketing correctly can you achieve the maximum return with the minimum output. This book teaches readers how to become excellent marketing managers with supercharged marketing concepts. In this book, the author attempts to provide a programmatic guide that is easy to follow. This step-by-step approach offers a blueprint for developing a customer-oriented business and marketing integrated plan. The management tools are surprisingly flexible and applicable to various situations and circumstances. Just like any other skill, with the help of these tools, your abilities and confidence can be improved through practice. The planning framework provides a methodology that establishes a logical structure for the process, allowing you to establish your personal style and timeline to meet your own and your company's needs.