Simple--Building corporate culture is that simple

Author: Liu Hengliang
Publisher:
Publish Date: 2006-10-01
Features: Through continuous summarization by many managers, a conclusion has finally been drawn: humans need a spirit to live; a company's survival and development also require a spirit to support it. And the shaping of this spirit originates from the powerful vitality of cultural management. The success experiences of numerous enterprises demonstrate: excellent corporate culture embodies the immense power to transform the seemingly impossible into the extraordinary, serving as the winning strategy for companies to gain competitive advantages and secure victory in the market. It has been proven that "Haier Culture" creates miracles, which is the best evidence for this viewpoint. When people ask how Haier created such miracles, Chairman Zhang Ruimin of Haier's Board of Directors attributes it all to the miracles of Haier people. The unique Haier corporate culture, consciously cultivated and formed over a long period by the group, is precisely the powerful driving force that inspires all Haier employees to create miracles.