Public Relations Theory and Practice -- Vocational College Textbook

Author: Liu Houjun
Publisher:
Publish Date: 2007-01-27
Features: This book focuses on cultivating students' ability to master basic public relations theory while emphasizing the development of their skills in public relations planning and management. It also highlights how to apply public relations methods to complete public relations tasks. In terms of content arrangement, it emphasizes "what is" and "how to do it," while integrating public relations documents into relevant chapters to enhance the practicality and skill-based nature of the textbook, thereby ensuring consistency in skill training.