Marketing Etiquette -- Vocational College Textbook

Author: Du Minghan
Publisher:
Publish Date: 2007-01-01
Features: This book is closely focused on corporate marketing practices, popularizing basic etiquette knowledge. Adhering to the principle of applicability and generality in material selection, the writing style is designed to be flexible and diverse, enhancing the accessibility and ease of learning of the textbook. The author inserts mini-reflections and supplementary reading materials in the text to broaden students' knowledge. Additionally, review questions and practical exercises are designed for each chapter to help students consolidate their learning and improve their qualities through practice. This book is specifically written for vocational and technical college marketing majors, and can also be used by students in other economic and management majors at vocational and technical colleges, as well as adult self-study candidates in related fields.