Brand Intelligence

Author: (USA) Don E. Knappe, translated by Zhao Zhongqiu, Luo Chen
Publisher:
Publish Date: 2006-08-01
Features: Naming a brand is one thing, but nurturing a brand is another. In this book, author Don E. Knappe elaborates in detail on what a "true brand" is and the five steps to cultivate a "true brand." For rapidly growing businesses, the corporate strategy of "building a brand" is a crucial part, and this book introduces practical methods for "building a brand" specifically for them. At the same time, it provides concrete steps for various types of businesses on "how to do it."