Large customer management

Author: (USA) Michael McDonald et al. (Auth.), Xu Jiayong et al. (Trans.)
Publisher:
Publish Date: 2006-12-01
Features: This book systematically introduces the specific application of key account management in enterprises. It includes the origin of key account management, the development history of key account relationships, the identification and positioning of key accounts, the role and skills of key account managers, and more.