Service -- Staff Service Awareness Enhancement Training

Author: Chen Shujun
Publisher:
Publish Date: 2006-09-01
Features: This is not a book about service in the traditional sense; it is a weapon for comprehensively improving the quality of enterprise employees, and a catalyst and booster for enterprises to grow from small to large and from weak to strong. What will enterprises compete for in the future? They will compete for service! Only those with perfect service will receive enduring support from customers through actions and money. Service is an effective means for enterprises to participate in market competition and a concrete manifestation of their management level. With the development of the market economy, it has also brought about the continuous upgrading of enterprise service competition, urgently requiring enterprises to update their concepts, elevate the issue of service to a strategic level of recognition, constantly pursue high standards in service, enhance service quality, create service characteristics, and build service brands. Famous American management Thomas Peters and Robert Waterman, after investigating and studying 43 outstanding enterprises in the United States, pointed out that these companies, whether they belong to the machinery manufacturing industry, high-tech industry, or the fast-food industry selling hamburgers, all consider themselves service-oriented. Service is an integral part of the product as a whole and has become the focus of competition in today's market. Providing high-quality service to customers is the most convenient way for enterprises to approach consumers and win them over, as well as a path for building corporate brands. World-renowned enterprises, when creating brands, invariably regard providing perfect service to users as a symbol of their success, striving to elevate from the product level to the service level.