Applied News Writing (2nd Edition)

Author: Kang Wenjiu
Publisher:
Publish Date: 2002-09-16
Features: This textbook, published in September 1996, won readers over with its practicality and was reprinted five times by 2001. The revised edition makes significant modifications and additions based on the first edition, featuring three key characteristics:
1. It retains the original edition's style of "linking theory with practice and emphasizing practicality," with typical examples and detailed analysis, striving to reveal the essence of news writing through case studies. Exercises are provided at the end of each chapter, facilitating both teaching and self-study.
2. It more fully reflects the new developments in news writing in China over the past two decades. The reform and opening-up have created a historically unprecedented flourishing of news and communication activities in China, with new concepts, forms, and styles sprouting up like mushrooms after rain, competing for innovation and excellence. To reflect these changes, in addition to discussing them in relevant chapters, the revised edition provides a macro-level description in Chapter 16.
3. To a certain extent, this textbook can also be considered a "methodology of news writing," systematically summarizing and introducing the basic requirements and methods of news writing, as well as the specific requirements and methods for different genres. Although "there is no fixed rule in writing," innovation is valued, the successful experiences and methods of others can still offer valuable inspiration and guidance.