Sales Wisdom from the Art of War

Author: (USA) Gerald A. Michaelson
Publisher:
Publish Date: 2005-08-01
Features: Michaelson uniquely blends the wisdom of Eastern sages with Western sales practices, thoroughly explaining how to apply the timeless wisdom of The Art of War to the sales battlefield! — Roger Dow, Senior Vice President of Global Sales, Marriott International
A unique perspective on relationship selling, drawing on extensive sales experience and multidisciplinary knowledge. — Eugene Johnson, Professor of Marketing, University of Rhode Island
A must-read for those striving for excellence. — Audris Stiglas, CEO of Viess, Lithuania
Michaelson shows us the immense value of Sun Tzu's teachings in key areas of sales! — C.J. Ruz, CEO of Kapra Group, Commentator, and Member of the Australian Writers' Association
Sun Tzu had profound insights into the nature of human beings and the fundamental laws of human competition, so the great ideas of The Art of War continue to shine with wisdom in all human and competitive activities. — Zhou Zhiduo
As the birthplace of The Art of War, China has an unparalleled and irreplaceable advantage in the textual research of The Art of War, but it lags significantly in practical application research. — Hong Bing
The Art of War is one of the most outstanding and enduring military classics in ancient China, profoundly influencing later generations. It is thought-provoking why this military treatise from over 2,500 years ago is still highly valued today, and why it continues to inspire waves of application in the fields of business and management both domestically and internationally. The reason is: Sun Tzu had profound insights into the nature of human beings and the fundamental laws of human competition, and The Art of War deeply reveals the laws of competition.
The Art of War is not just a military work. This great work contains profound and rich philosophy and universally applicable principles, helping us to remain invincible in today's fierce competition. The essence of marketing and sales is market competition, and The Art of War is precisely the work that interprets the laws of competition! The author, Gerald A. Michaelson, is a world-class expert on The Art of War and a renowned marketing expert in the United States. He has long been engaged in the applied research of The Art of War, possessing wise and unique insights into how to apply Sun Tzu's wisdom to the fields of marketing and sales. In this book, the author shares personal experiences of sales professionals from various aspects, such as enhancing personal capabilities, formulating strategic plans, taking proactive action, and structured sales, providing readers with further practical guidance. Unlike many books that only discuss sales techniques, this book not only tells readers how to close deals through detailed case studies but also imparts the wisdom of building lifelong customers in sales.